Young people think about technology in very different ways. The Bèta&TechMentality (BTM) model distinguishes between five types of young people, each of whom we can interest in technology in different ways through education and information. All kinds of factors play a role in this. For example: to what extent are young people already interested in new technology and confident about technological progress? Do young people have the idea that they can take on science and technology and can they improve their skills in this area? In this white paper, we describe the five types in turn and how they can be inspired by education and communication. You can imagine, for example, that "Creative Makers" and "Social Implementers" (two motivation types) find different things appealing in education. The BTM model is based on research among 9 to 17-year-olds from primary education to secondary education (VMBO, HAVO and VWO) in the Netherlands. The research consisted of two phases:
The five Bèta&TechMentality types all score differently on these seven dimensions:
For a summary of the key outcomes and student types, please see the white paper via the link below. An translated version of the full 40 page report is also available.